What is Business Search Engine Optimisation?
Search engine optimisation (SEO) is the process of improving the visibility of your website or a web page in search engines via the natural or unpaid search results. The higher on the page and more frequently your website appears in the search results list, the more visitors it will receive from the search engine's users.
What is organic traffic?
Organic traffic is simply a web traffic that is coming from search engines to your website as the result of keyword based search query that is generated from your website. This kind of traffic is natural without using any paid listings of your website. With the proper implementation of SEO you will see in no time that organic traffic is flowing into your website.
What if I Have No Video- social book marking?
If you have no video file then we will do 20 social bookmarks more to replace that offering.
What makes search engine traffic more valuable than other types of traffic?
Search engine traffic results in highly target user specific traffic- offline marketing generally is less targeted.
What's the difference between Search Engine Optimisation and Search Engine Submission?
SEO is the process of continually programming your website's services and key words and improving ranking on a monthly basis.
Search Engine submission however is basically adding your URL for search engine inclusion. Submission regrettably will not result in high level listings on the front page of Google. Search Engine submission is a component of SEO.
What is the Google Algorithm?
The Google Algorithm is the mathematical formula that Google uses to create the results Search Engine Result Pages (SERPS) when you do a Google search. It is top secret so all anyone knows about it is what Google tells us.
How long does it take to see results with an SEO campaign?
You will start seeing results within 30 days and for optimal results a campaign of 6 – 12 months will achieve high ranking and high traffic. After 30 days expect to see your website on pages 4-6 however after 3-4 months expect to find yourself on the front page of Google- the tricky part is to keep you there and this is obtained through continual programming on a monthly basis. If your keywords are highly competitive then it will take us more time before your site will start ranking for those particular keywords.
How Many Keywords Do You Optimise?
Australian Website Development will work with you and discover the highly searched for keywords relating to your website.
We will help you to choose up to 10 targeted keyword phrases relating to your business or services, and ensure these appear in all of your page titles, descriptions and content.
Can't I do SEO myself?
The Google algorithm is complex and contains over 200 different variables- SEO is a science!
Australian Website Development has 12 years of experience in designing, developing and applying Google science to produce a Google friendly website that will rank high in the search engine lists.
We at Australian Website Development are only to happy to advise on certain activities the client can partake in to credit your website with Google.
Do I Get a Monthly Report?
Yes- every month we will generate a report generated by the Google Search engine. We will advise if necessary any keyword phrases that need to be added or if again if necessary- deleted.
Which keywords should I target with my SEO campaign?
Your campaign manager will work with you closely to discover your keywords and get you front page results.
What's the difference between generic keywords and long tail keywords?
Generic keywords are usually highly searched single words, whereas long tail keywords combine multiple words and are more targeted.
For example 'resort' is an example of a generic keyword, whereas "Luxury Byron bay Resort" is an example of a long tail keyword.
Bottom line is the people using long-tail keywords when they search are more likely to convert because they are much more likely to find the exact product or service they needed or wanted.
What's the difference between on-page and off-page factors?
On-page optimisation (on-page SEO) is the process of revising your web pages to maximise its performance in the search engines for target keywords related to the on-page content.
Off Page Optimisation is work that Australian Website development does outside of your website to improve your SEO rankings/ lists and visibility for the searcher. Off Page Optimisation is focused on the process of digital marketing of your website over internet.
Some of the methods we employ:
- We create compelling content
- Create search engine friendly Page URL's
- Use HTML tags
- Use friendly navigation that search engines understand
- Research your keywords and phrases
- Establish great in-bound links that are industry specific
- Understand your clients behaviourism
- Create a site map
How much involvement is needed from me?
We take care of everything- if you upgrade your website and integrate our Adobe Business Catalyst platform we can teach you further on how to optimise content with the Google friendly announcement modules which is a very powerful module that Google picks up very quickly on its search engine lists.
Can I be guaranteed to be No.1 on Google?
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google.
What about SEO firms and web consultants or agencies that send you email out of the blue?
Amazingly, we get these spam emails too:"Dear Australian Website Development,
I visited your website and noticed that you are not listed in most of the major search engines and directories..." Reserve the same scepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
What are the most common abuses my website is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- Directory Submission
- Social Bookmarking Submission
- Blog Posting
- Blog Hosting
- Article Submission
- Press Release Submission
- Forum Posting
Google has a form that allows you to report spam to Google or you can e-mail Google at spamreport@google.com. Note that Google rarely manually removes websites from the engine. Instead, it tweaks the search engine algorithm and spam detection software to try and eliminate the spam technique that is clogging up the engines.
What else would you suggest I do to increase sales and traffic to my site?
