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03-May-2011 Facebook Ecommerce Websites Sydney
Facebook is a powerhouse for
advertising and virtual goods with 500 million people using the service
to communicate and share information with their friends.
Facebook eCommerce from $1200
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Sell Anything.
You can create an unlimited number of products, then organise them in catalogues. You can even sell downloadable eProducts.
Best F-Commerce Sites: Our Top Picks
Some marketers say we live in a Google world. Now, more marketers are suggesting we live in a FB world. With the arrival of
F-commerce, that is a more believable assertion.
Out of the scores of F-commerce sites we checked out, we picked the 5 best and brightest. Read why they stand out from the rest.
Now, without further ado, here is Sr.
Editor Janet Roberts with our top picks for the best F-commerce sites.
Take it awaaaay, JR...
1. Country Crock's "Like-Gating" Coupon
"Like-gating" is a new trend among brands
on Facebook to block access to promotions, applications or other
Facebook Page benefits
until the visitor has clicked the "Like" button. This promotion by
Country Crock margarine, a Unilever brand, is a textbook example of how
to do it right.
Here's what sets Country Crock apart from other "Like-gating" promos:
- It uses a branded greeting page for new visitors, labeled "Greetings from Country Crock."
- It specifies the benefits of liking the brand on Facebook, answering the visitor's implicit question, "What's in it for me?"
- It trades a coupon for the visitor's "Like."
- It tracks visitors who leave without "Liking" and uses Facebook Ads
to invite the visitor back to the page until it gets a "Like."
One quibble: The visitor must install a
coupon printing app before printing out the coupon, apparently to track
and regulate coupon
use to prevent unauthorized sharing or multiple uses.
2. JCPenney's "Share" Emphasis
Shopping is a social activity, something
JCPenney's Facebook catalog application remembers and even encourages by
adding a "Share"
button to every item on its search results page, not just to items in a
shopping cart like other shopping applications.
JCP also promotes deals and incentives even
before you begin to browse by department. Look for a banner ad with the
current
promotion and code on the "Browse Our Departments" page. The shopper
doesn't have to click out of the application and go back to JCP's
Facebook Page to take
advantage of the offer.
This is a crucial benefit because shoppers have said over and over that they want discounts and other special offers from the
brands they "Like" on Facebook. JCP makes it easy for its fans to take advantage of its incentives.
3. NBA Store's Customizable Search and Sharing Options
The NBA has a high profile on Facebook. This shopping application contributes to that profile.
We like its shopping engine because it
manages to compress a complex merchandise selection into the relatively
small real estate of a
Facebook page template without sacrificing usability or the
social-shopping experience.
Its customizable search engine allows the
shopper to sort merchandise by team name or event and includes multiple
sharing sources:
email, Twitter, sharing to the shopper's Facebook Wall or recommending
via the "Like" button.
4. Skullcandy SKDY Super Widget
"Ooo, sweet!" That's what one member of the
target market for this headphone manufacturer uttered when we showed
him this widget,
which mashes shopping and community building into one mobile-friendly
Facebook application.
Even if you aren't a teenage hipster type
bonded to your iPod with a skateboard under one arm and a snowboard
under the other,
check out Skullcandy's SKDY Super Widget. It wraps a catalog of its
funky headphones and earphones inside a highly targeted mix of free
content (downloadable tunes,
videos, blog entries and an email opt-in invitation).
You can search, shop and put items in a cart in the Facebook app, but it takes you to a secure page at Skullcandy's website to
complete the transaction.
5. Warner Bros.' Use of Facebook Credits
We aren't Batman's biggest fans, but we
like this application because it shows how to use Facebook Credits to
buy more than virtual
farms or premium game weapons.
Facebook Credits is Facebook's virtual
currency system, which allows users to pay for products or services
without having to enter
bank or credit-card information. Companies in turn can sell products or
services without having to create a localized payment engine or deal
with fulfillment issues.
How it works: The Facebook user buys a
certain amount of Facebook Credits using PayPal or a credit card or
mobile-phone account. To
watch "Batman: The Dark Knight," the user can either click the video's
"Watch Now" button and approve the credit deduction or purchase credits
within Facebook.
Best of Facebook Commerce- by Larry Chase
You can link to the above content here.
More Targeted Marketing.
Every customer who interacts with your site has their details
automatically captured into your integrated CRM system. Keep a history
of customer orders and actions, run loyalty programs based on segmented
customer lists, or link targeted Email Marketing to these specific
segments.
Easy Shipping Integration.
Out of the box shipping integration with FedEx, USPS, DHL and
Australia Post allows you to cater to a global market. Offer your
customers a range of payment options, with support for a growing list of
payment gateways.
Search Engine Friendly.
Search engine friendly URLs mean that your business and online store
can be found with ease. Search Engine Optimization will be a breeze,
with all URLs containing the product or catalogue name and automatically
generated Google Sitemaps XML files.
Measure your success.
Powerful analytics and reporting tools allow you to measure the
popularity of products, shopping cart abandonment rates and much more,
so you know exactly how your Online Store is performing and why.
Statistics
Activity on Facebook
- There are over 900 million objects that people interact with (pages, groups, events and community pages)
- Average user is connected to 80 community pages, groups and events
- Average user creates 90 pieces of content each month
- More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
- More than 70 translations available on the site
- About 70% of Facebook users are outside the United States
- Over 300,000 users helped translate the site through the translations application
Platform
- Entrepreneurs and developers from more than 190 countries build with Facebook Platform
- People on Facebook install 20 million applications every day
- Every month, more than 250 million people engage with Facebook on external websites
- Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
- More than 2.5 million websites have integrated with Facebook,
including over 80 of comScore's U.S. Top 100 websites and over half of
comScore's Global Top 100 websites
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